Google provide users image search feature when people search image and image of your website displays in search option your site start ranking and you get lots of visitor on your site, Google search provide best and relevant search result to their users to make your site SEO friendly you have to need Optimize images which you use in your blog or site, The images that you use in your article improve the google SEO image SEO is one of the most important factors that you need to consider more search engine friendly , Optimization of images reduces site load time its important part of building a successful site.
Image Selection
Please don't use image of google search in your article because almost image in google search result are Copyrighted that's not good for your blog or site.
You can also get images from like site FreeDigitalPhotos but ignore use of google images in your article.
Create your personal image: some times you are unable to find perfect image for your blog article you can resolve problem like this creating your own custom image on online site like canva.
Canva is a online design making site its very easy to operate and best platform create custom images for your blog or site.
Image File Name Selection:
Some times many bloggers upload images without give any title name with article you will check file name before uploading it because the file name of your image is directly read by Google and other search engines to show your images in search.
The selection of image file name is very important part of image optimization to grow your image search ranking you have to always choose rich - keywords name for image it helps easily search by any search engine always keep in your mind use dash between all words not underscore example if your title is optimize your image for seo then your image title is ( optimize-your-image-for-seo.jpg)
Wrong pattern of image file name :- untitled.jpg
Correct pattern file name is:- example-your-word-your-word.jpg (Don't forget use of Dash "-" between words)
And always use the word as a keyword any specific word of page title, in your URL word and word you mention in your article many times .
Image Caption:
Image caption is a really important part its always help people to search image because people always look about what actually image bring content its always affect's yore search rankings.
Add ALT Text And Title Tags:
Alt tags are a text alternative to images when a browser can't properly render them,The main purpose of the ALT text is to provide a description to the image file, ALT texts are the best place to enter your keywords it increase your image searches adding appropriate alt tags to the images help your website get better rankings in search engines in blogger you can add ALT text in image property option.
You can also add ALT text manually in HTML section the code given below.
<img src="How-To-Optimize -Image-For-SEO.jpg" alt=How To Optimize Image For SEO"/>
The red colored text is ALT Text.
HOT:
Choose Your Image File Formats: JPEG PNG Or GIF
It is important to use the correct file type for your images There are different types of image formats available like JPEG (JPG), PNG and GIF.
JPEG format – JPEGs are one of the most popular file types this type of format mostly used in digital photography they provide the best quality and the smallest file size.
PNG format – PNG (Portable Network Graphics format) PNG files Provided you many colors compare than JPEG and GIF when PNG file compressed it lose picture quality.
GIF format – GIF format most commonly use animation effects never use GIF format when you deal with large size image always use this format for small size images.
Reduce the File Sizes of Images:
The size of image is one of the most important factors in image SEO, always check image you uploading in your article make sure height and width parameters are not contain large size value, because the effect of large size file load time on your site is slower than average and when your site image take uploading time more then 2-3 second the visitor move to another site this effect decrease your search ranking so always use small and compressed image.
Use Photoshop or Microsoft picture viewer to compress or re-size your image if you don't want to use these software go online site like picresize or picmonkey .
Submit Image Sitemap:
If you run a blog on article with picture you have to need create images site map image sitemap conforms your image indexed in search engine, image sitemap help Google find additional information about images on your site, site map make your site SEO friendly and increase your website search ranking.
Meta title, meta description, alt tags can make a webpage or a blog post visible in Google first page. However the backlinking is also a key part to rank the website.
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